Environmentally Friendly uPVC

Prior Products’ unplasticized polyvinyl chloride, virgin uPVC, has come a long way fast. Robust, cost-effective and exceptionally thermally efficient, it now offers a level of all round performance that can meet and exceed any other material on the market. It can look stunning too – advanced foiling and finishing technologies offer huge potential for personalisation.

But there’s one thing holding back a lot of consumers from enthusiastically embracing uPVC – concerns about sustainability.

Even 10 years ago, if you said environmental impact would be one of the key factors homeowners consider when choosing new windows, you’d have been laughed out of the room. But times have changed and increasingly consumers are taking their carbon footprints extremely seriously.

But in this case, they needn’t worry. The environmental damage done by uPVC products has been vastly overstated – and uPVC products can be safely and responsibly recycled fairly easily.

So what is uPVC?  It’s not the toxic substance some sectors of the industry make it out to be, it’s just a lightweight plastic. It might not be as easy to dispose of as a material like wood, that naturally biodegrades (although when it’s been factory finished, sprayed timber can still be troublesome because the paint often contains contaminants) – but that’s what makes Prior Products uPVC such a great, robust material for use in glass and glazing. In contrast to timber, if uPVC is heated to high temperatures in specialist recycling centres, it can be easily re-shaped and the same piece of uPVC can be recycled as many as eight times. But that’s not all, uPVC offers a host of other environmental benefits, including a long service life and outstanding thermal performance.

At Prior Products near Stratford upon Avon, we’ve spent 30 years showing just how special uPVC can be; starting with A rated windows for thermal efficiency, the uPVC range that Prior Products now offer is aesthetically pleasing with flawless modern performance as a result of 3 decades of development that started in 1988 in collaboration with our uPVC partner, Rehau.

Prior Products have proved just how robust, efficient, stylish & authentic uPVC can be, and going forward we’ll continue to focus on dispelling the outdated myths that still colour popular perceptions of this environmentally friendly window profile. In conclusion, uPVC is one of the greenest materials to consider when replacing your windows – and a fantastic choice for homeowners looking to curb their carbon footprints as environmental awareness grows.

If you would like to find out more about our industry- leading uPVCwindows, please visit our Showroom at the Stratford Garden Centre or, book an appointment with us today.